Most Popular Sunglasses What sets them apart?

Most Popular Sunglasses What sets them apart?

Sunglasses may simply be the most significant accessory you can own. Not just on because the shield has a portion of our most valuable assets from harsh UV rayed; yet in addition, since they complete pretty much every outfit. Regardless of whether you’re after a unique statement piece or a trendy retro design, there’s a frame for every face. To the extent in vogue eyewear goes, we’ve gathered the labels that merge the best of quality with the coolest designs. In case you’re hoping to give your eyes the stylish protection they merit, here are the most popular sunglasses brands to know.

Most Popular Sunglasses Brands


With its collection of designer styles, Prada sunglasses remain the most sought-after brands around the world.

Made in Italy, Prada delivers exclusive styles for the elite and fashionistas of the world. It speaks volumes when it comes to your personality.

SHOP Prada

Eyewear Prada


When you say Versace, you say classiness and panache. Not only are Versace sunglasses beautifully crafted; but they also set the standard when it comes to innovative styling. Versace remains in a class by itself.

There is nothing subtle about the house of Versace, which is what we love about the Italian heritage brand. Known for bold prints and sharp, intricate designs, this brand is just as dominant today as it was 20 years ago. Not afraid to push the boundaries of fashion, Versace accessories are not only unique statement pieces but a part of future fashion history.

SHOP Versace



Since changing the face of rainwear with the invention of gabardine in 1879, Burberry has become the synonym for classic British design and style. With Christopher Bailey at the helm for the past 17 years, the brand has experienced a revival, seamlessly merging its signature elements with trendy, contemporary additions.

SHOP Burberry



Christian Dior

Founded in 1946 by French couturier Christian Dior, this fashion house rose to fame after bringing back the hourglass shape after World War II. Since then, the brand has become one of the best-known couture houses in the world. In sunglass-terms, Dior broke the Internet a few years ago with the launch of the bridge-less Dior So Real aviator design. Evidently, after 70 years in business, this legacy house has proven that it’s still right on-trend.




The DKNY is out to celebrate the aspiration and practical spirit that surrounds its city of birth, New York. Eclectic and yet sophisticated, the brand produces casual, cross-seasonal apparel and accessories that are easily incorporated into one’s own wardrobe and combined with other pieces.




Dolce & Gabbana

Since the early days of D&G, Domenico Dolce and Stefano Gabbana have been inspired by the southern sensuality of women like Anna Magnani, Sophia Loren or Claudia Cardinale. The confidence projected by these characters has been reflected not only in the women’s collections but also in the sharp tailoring of its menswear lines. The eccentric tendencies of D&G designs shine through on every level, from ready-to-wear to eyewear.


SHOP Dolce & Gabbana




From luxury leather goods to jet-set glamour and street art couture; Gucci has undergone multiple successful brand revamps throughout its longstanding history. The latest has been led Alessandro Michele, who used his quirky design ideals to infuse the Maison with a new eccentric aesthetic. Within less than a year, the Italian fashion house transformed into one of the most sought-after brands on the global market – in every aspect.

SHOP Gucci




Though the man himself already retired ten years ago, the brand Valentino still echoes the timeless elegance and prestige of this Italian Maison de mode. After his breakthrough in the late ‘60s with an all-white couture collection, Valentino went on to conquer the international stage, dressing fashion icons like Jacky Kennedy and Elizabeth Taylor. While the legacy label has learned to grow with today’s trends, it always continues to embrace the sophisticated essence it’s known for.


SHOP Valentino



Oliver Peoples

Born out of Hollywood, Oliver Peoples’ sunglasses designs are as creative and inspirational as the so-called Tinseltown itself. These handcrafted statement pieces are made with the highest dedication and from the highest quality materials.





Famous for its oversized aviator-style frames, Carrera has made a fashionable comeback in recent years. In addition to some of its classic signature designs, the Austrian brand has taken to adding its ultra-lightweight and scratch-resistant materials to trendy seasonal, urban frames.

SHOP Carrera


Paul Smith

“Quirky but not frivolous, eccentric but not silly” is how British designer Paul Smith; likes to describe the aesthetic of his brand. Known for impeccable tailoring; he has made it his mission to cater to the public with high-quality designs; inspired by everyday life and underpinned with a decent dose of dry British humor.


SHOP Paul Smith




Founded in 1937, Ray-Ban has been delivering us one iconic style after another. For years, these retro shades have influenced eyewear trends all over the world. Whether it’s the Clubmaster, Wayfarer, the Aviator or the mirrored Round; a pair of Ray-Bans will add the right amount of timeless cool to any outfit.


SHOP Ray-Ban



Polo Ralph Lauren

Polo Ralph Lauren tells a tale of classic and sophisticated American design. Founded in 1967, the brand found its origin in men’s ties. Today, it sells everything from ready-to-wear apparel to high-quality leather goods and accessories.




Driven by the desire to produce quality lenses with optimum protection; for pilots and sports drivers in the early 20th century; Persol has become a legacy house amongst the eyewear brands. For 100 years, this label has stayed true to its origins, while bringing its stylish designs into the 21st century.


SHOP Persol



Thom Browne

The Thom Browne’s eyewear is as smart and stylish as the label’s fashion. Offering a variety of distinctive men’s and women’s frames, the label’s collection has something for every fashionable gent and lady. Best of all, they look just as good with a suit or dress as they do with jeans and a tee.





Inspired by the urban lifestyle of cultural metropolises like New York City; Police have been designing cult sunglasses since 1983. Owned by the De Rigo retail group, the Italian brand embodies a young; rebellious flair and seeks to speak to those wanting to put their mark on the world.


SHOP Police



Tom Ford Most Popular Sunglasses

Credits his immense success to his ability to accurately anticipate the wants and needs of his consumers. “You put five shoes on the table, I will pick the one that will outsell all others,” he once revealed. In the past, he once worked his magic on a struggling Gucci and YSL; before finally founding his own label in 2006. His designs project his personal passions and convictions with a generous amount of confidence and sensuality.


SHOP Tom Ford



Armani Exchange

As the younger brother of the Italian luxury brand Emporio Armani; Armani Exchange offers edgier and more affordable lines of apparel and stylish accessories. While the A|X collections are subject to a more youthful tone; they still carry that distinct Armani flavor, which extends all the way to their eyewear line.

SHOP Armani Exchange



Miu Miu Most Popular Sunglasses

Occasionally, one may think that, like all little sisters, Miu Miu likes to borrow bits from Prada here and there.  Both brands have the same origin, but Miu Miu has a distinctly younger and more playful vibe; which is clearly reflected in its adventurous, vintage-inspired frames.


SHOP Miu Miu


Ermenegildo Zegna

Ermenegildo Zegna started his namesake company in the early 20th century. And all he dreamed of, was to create the finest fabrics in the world. Little did he know that his family business would evolve to one of Italy’s most prestigious menswear brands. The label’s deep connection to textiles is mirrored in every aspect of its collections. Ermenegildo Zegna doesn’t shy away from incorporating materials like wood, leather, and fabrics into their sunglasses range.


SHOP Ermenegildo Zegna



In recent years, Coach’s designs have successfully evolved from over-monogrammed dust collectors to young, stylish and sophisticated. The same counts for the brand’s eyewear collection. From old-time Hollywood movie star to edgy futuristic frames; you can leave it up to Coach to pimp your style any day.


SHOP Coach



Michael Kors Most Popular Sunglasses

From one clothing rack in a small boutique in west Manhattan; to one of the most successful American lifestyle brands of our time; there’s no denying that designer Michael Kors make quite the name for himself; first setting foot into the fashion realm in the late ‘70s; Known for his aspirational, high-end accessories, his design aesthetic; relies on carefully balancing opposing elements to open people’s eyes to new perspectives.


SHOP Michael Kors



Karen Walker Sunglasses

New Zealand designer Karen Walker has been known to have a little fun pushing the boundaries of sunglass design. If you’re looking for a statement piece like no other, this brand will have you covered.


SHOP Karen Walker




The Guess is the embodiment of two young Europeans chasing after the original American dream. And, that’s how the story of this up-scale high street brand began. Inspired by timeless beauty icons like Brigitte Bardot, Guess collections are known for their continuous love affair with vintage elements, starting in the ’50s and going all the way through to the ‘90s.


SHOP Guess


Céline Sunglasses Most Popular Sunglasses

Originally founded as a children’s shoe shop in Paris after the Second World War; Céline now celebrated as the epitome of French girl chic; thanks to the head of design, Phoebe Philo. Key elements of this iconic French fashion brand are striking geometric elements and adventurous color combinations.


SHOP Celine



Cutler and Gross Sunglasses

British luxury eyewear brand Cutler and Gross specialize in quality handmade designer frames. As such, each pair comes with its own unique finish. Inspired by the label’s founding days in 1969 the designs largely reflect the bold zeitgeist of the time.


SHOP Cutler and Gross



Kate Spade

Known for practical and playful quality handbags, Kate Spade’s creations tend to embrace a distinctly colorful and feminine vibe. The New Yorker’s design mantra is one of optimism and flattery; which transcends through every corner of the brand’s clothing and accessory lines.


SHOP Kate Spade


Oakley Sunglasses Most Popular Sunglasses

One of the leading sports eyewear brands in the world; relied upon by countless international athletes. The label holds over 800 patents and is well-known for its innovative lens technologies. In 2007 Oakley was acquired by the Italian luxury retail group Luxottica.


SHOP Oakley


How to Buy Sunglasses – The Complete Buying guide

When you only have to pull out the sunglasses for a few months each, you often forget where you hid them last year. That being said, we know how hard it can be to find the right pair for your face, style, and emotional needs. This buying guide is designed to help you find the right pair of sunglasses for you.

How to Buy Sunglasses – UV Protection

Although there’s no way to deny how great you look in that killer pair of shades, there’s a real reason to wear them! On top of being an awesome fashion accessory, sunglasses protect you from various forms of ultraviolet light; increasing optical clarity in bright conditions while reducing the risk of damage to your eyes.

Sunglasses are essential for people exposed to high levels of Ultraviolet (UV) light during activities; like snowsports, watersports, and driving in bright weather. When purchasing sunglasses, one of the most important things to look for is 100% ultraviolet (UV) protection. Even though the sun is 93 million miles away; the ultraviolet (UV) rays it emits can be a factor in causing cataracts, macular degeneration, and growths on the eye, including cancer.

There are two types of UV light you need to look out for:

UVB Rays

The UVB is super intense and the primary cause of sunburns and cancer, and can be very hazardous to the eyes. UVB Rays vary in intensity throughout the year and are much stronger in the summer months; between the hours of 10 am and 4 pm; this is the time of year when the earth’s axial tilt is angled towards the sun; causing UVB Rays to be more focused. Although UVB rays are more intense in the summer; they possess the capacity to burn or damage skin and eyes year-round, and their effect is amplified by snow.

UVA Rays

The UVA counts for 95% of the UV radiation reaching the Earth’s surface. UVA rays do not vary in intensity throughout the year and although they are much less intense; they are 30-50 times more prevalent than UVB rays. In recent studies, UVA rays have also been shown capable of contributing to the development of skin cancer and photoaging, and have been linked to the development of certain types of cataracts.

How to Buy Sunglasses – Frame Size

When picking out your new sunglasses the first thing to look at is face size. The sunglass frame size should closely mirror face size; smaller frames work better with smaller faces and vice versa. Frame size refers to the actual fit of the sunglasses. This is a general rule of thumb and not to be confused with the coverage of the sunglasses. They do make oversized stunner shade for small faces. Look at the dimensions for a more specific look at the size of a pair of glasses. This is often written as three consecutive numbers: (Eye Size) – (Bridge Size) – (Temple Size).

How to Buy Sunglasses - Frame Size

Eye Size

This is the horizontal measurement from the outside edge to the inside edge of one lens. Typical widths are 40–62 mm.

Bridge Size

The bridge is the distance between lenses. Typical widths are 14–24 mm.

Temple Size

This is the length of the temple piece, also known as the arm piece or earpiece. Typical lengths are 120–150 mm

How to Buy Sunglasses – Frame Material

Choosing a frame material that suits your purpose is critical as it plays a huge role in the comfort, safety, and functionality of your new glasses. Different materials lend themselves to different functions; price ranges and styles, and with each come distinct advantages and disadvantages.


One commonly used material in the manufacturing of sunglass frames due to its malleability, corrosion resistance, and ease of adjustability; making it very easy to tailor to many face shapes and frame styles. Metal frames typically tend to be more expensive, less durable, and are not ideal for action sports.


The nylon frames should be your go-to for sports and performance activities. They are very resistant to temperature fluctuations and remain super flexible while still retaining the stiffness required for safety. Companies use different brand names for their frame nylons; including Grilamid (not company-specific) and O-Matter™ (specific to Oakley). Nylon frames tend to be less expensive, lightweight, and stronger than traditional metal frames.


Generally found in higher-end sunglasses; Titanium frames are durable, scratch-resistant, and tend to be on the pricier side of things.


This versatile, tough plastic offers serious impact resistance and can be found in many sport and safety glasses. Despite their durability, they tend to be rigid frames and are not very flexible. If you have a kid, a polycarbonate frame is a good choice for them as the frames can take a beating.


This is plastic itself, but it is a little different. Compared to a standard plastic frame (usually Acrylic or Polyurethane); Acetate frames are stronger, more flexible, and generally lighter. Acetate frames can come in a huge variety of colors and textures. And since the color is embedded in the material itself instead of painted on, the color tends to stay.


Sunglasses can be made out of a wide variety of plastic frames, from Acrylic to Polyurethane. Plastic frames are generally the cheapest frames available and can be a great option if the price is an issue.

How to Buy Sunglasses – Lens Material

Optical Glass

The Optical Glass Lenses are ground and polished to exacting standards to assure distortion-free vision. Optical glass is extremely durable and very scratch resistant. The primary advantages of optical glass lenses are high levels of distortion-free vision and scratch resistance. The downside, however, is that they tend to be more expensive and when impacted sometimes spider or break, which can be a hazard for active sports.


These lenses are the best bet for individuals who will be movin’ and shakin’ in their sunglasses. Polycarbonate lenses are made from a similar material to that of aircraft windshields and are virtually indestructible. It is light and scratch resistant (not scratch proof); offers a high level of optical clarity, and is 50 times more impact resistant; than optical glass making for a very strong, distortion-free lens. The only disadvantages are a slightly lower level of scratch resistance and optical clarity that’s not quite as good as optical glass or NXT.

NXT Polyurethane

This lens material truly is at the top of the line. Combining all the benefits of optical glass with all of polycarbonates performance capabilities making NXT Polyurethane lenses the best choice for anyone willing to shell out the cash to get them. NXT lenses are made with Trivex; an advanced polymer material whose advantages include extreme impact resistance, superior optical clarity, and ultralight weight.

Acrylic Lenses

These are the go-to for an inexpensive sunglass solution, and an ideal choice for casual or fashion sunglasses. The primary disadvantage of acrylics is that you sacrifice some durability and optical clarity.

How to Buy Sunglasses – Lens Tints and Coatings

Different lens colors add to the performance of the lens in different lighting conditions but do not contribute to increased UV protection. Different lens colors provide an array of different looks and cause your eyes to react differently to varying light; making certain colors more suitable for certain activities and conditions.


These tints are color neutral and cut down on the intensity of light without changing colors; providing crisper contrast. The darker tints in this group are made to cut glare; while reducing eyestrain in slightly above average brightness situations and enhancing depth perception. These lenses are good for activities where color can be important, like driving.


Electric Knoxville Sunglasses | Gloss Black / Melanin Grey



Brown tints enhance the quality of light; cutting out neutral brown tones and giving the wearer increase contrast and depth perception. They can cause color distortion.


Oakley Holbrook Sunglasses | Matte  Ro0tbeer | Bronze Polarized


These lenses provide excellent contrast and depth perception; however, that comes as a trade-off for less protection from the brightness. They work well in moderate to low light conditions because of their ability to amplify the available light. Because they increase contrast in low light conditions, like overcast weather or snow; they are ideal for skiing, snowboarding, and other snow sports.

Dragon Marquis Sunglasses | Matte Black / Rose Gold

Dragon Marquis Sunglasses | Matte Black / Rose Gold



Sir Elton’s favorite tint, these lenses provide great lowlight image resolution and still enhance contrast. They work by blocking the “hazy” blue end of the color spectrum and are a good choice for most activities. Rose lenses can be worn for long periods, as they cause very little eyestrain over time.




Primarily for cosmetic wear, they don’t have much functional value. Note that this is very different compared to blue or purple chrome which indeed functional and useful.



Mirrored or Flash Coating

This refers to a reflective film applied to the outside surfaces of some lenses; that is highly desirable for people with high sensitivity to bright light. Also, if you don’t want people to be able to see your eyeballs – for some reason; then mirrored lenses are the way to go. They reduce glare by reflecting much of the light that hits the lens surface. Mirrored coatings make objects appear darker than they are; so lighter tints often used to compensate for this.

Smith Optics Unisex Serpico 2

Smith Serpico Sunglasses


How to Buy Sunglasses – Lens Technology

Polarized Lenses

When light reflects off flat surfaces such as water, snow, grass, sand, or pavement; it is reflected perpendicular to that surface. This reflective glare is very intense and has the potential to cause increased eye irritation; eye fatigue and in some cases restricted vision (called Brewster’s Angle for you science folk out there). Polarized lenses, using horizontally aligned polarizing microcrystals; block all vertical light and protect your eyes from this glare. These lenses are particularly suitable for water sports, cycling, and driving where there tends to be a high degree of reflective glare. But they do not offer additional UV protection.

Read: Best Polarized Sunglasses for Men


These lenses automatically adjust to changing light intensities to protect you in a wider range of conditions (science in action). Photochromic lenses actually get darker (to block more light) on bright days, and lighter when conditions get darker. A couple of caveats: The photochromic process doesn’t happen instantly, and it takes longer to work in cold conditions. Also, it doesn’t work at all when you’re inside a car; (the change in tint activated by harmful UVB rays; which don’t penetrate your windshield).

Gradient Lenses

These lenses are tinted from the top down so that the top of the lens is darkest. Gradient lenses are good for driving; because they shield your eyes from overhead sunlight and allow more light through the bottom half of the lens; so you can see your dashboard display clearly.

Double Gradient

The double gradient refers to lenses that also tinted from the bottom up; the top and bottom are darkest and the middle has a lighter tint. Double gradient lenses are a great choice if you want sunglasses that aren’t too dark. But shield your eyes well against bright overhead sunlight and light-reflecting; off sand, water, and other reflective surfaces at your feet. These lenses are a good choice for water sports.