The Natural Look Brands to Nail Natural Beauty

The Natural Look-Makeup Brands that Cater to Your Natural Beauty

We’re all about laid-back, carefree beauty. The goal: sheer, fuss-free, and easy-to-apply makeup that not only looks like you’ve got nothing on but also feels like you’ve got nothing on. After all, who wants to layer on thick, heavy makeup in the summer heat? (Not us.)

From foundation to highlighter to mascara, we found nine key products that look and feel invisible but still enhance your favorite features. Add these favorites to your makeup bag, and we promise you’ll nail that natural yet polished look.

1. Philosophy Renewed Hope in a Jar Skin Tint



This tinted version of the cult-favorite moisturizer has the benefits of skincare and makeup packed into one product. It simultaneously moisturizes and evens out your skin tone, resulting in a glowy, dewy finish. The water-gel formula comes in five different shades to provide sheer but buildable coverage. It really just looks like a better version of your own skin, and we’ve been totally attached since we got it. ($39, Ulta)

2. Glossier Cloud Paint

Glossier Cloud Paint


Created to be the most “user-friendly cheek color in existence,” this weightless gel-cream is pretty much mistake proof. The liquid texture makes it super easy to blend—just dab it on the apples of your cheeks and gently tap it upward toward your ears for that just-pinched, natural flush. ($25,

3. Nars Sun Wash Diffusing Bronzer

3. Nars Sun Wash Diffusing Bronzer

Typically, when it comes to a no-makeup look and feel, the powder is your worst enemy. It can create a caked-on, matte mess. But this powder is so sheer, you don’t even notice it. While some bronzers give an Oompa Loompa look, this one gives your skin that sheer, sun-kissed color—like you just spent a weekend at the beach (without any risk of wrinkles or skin cancer). ($40,

4. Milk Makeup Flex Concealer


Milk Makeup Flex Concealer

The Natural Look Concealer

Although this is a full-coverage concealer, it wears like a second skin. It’s made to move with your face to avoid caking and creasing and comes in eight shades that focus on undertones such as pink, golden, and yellow, so you can find a perfect match. Besides covering up blemishes, it calms redness and boosts hydration—perfect for tired under eyes after an early-morning workout. (

5. Algenist Reveal Concentrated Luminizing Drops

Algenist REVEAL Concentrated Luminizing Drops


We finally found a highlighter that won’t make your face look like a disco ball. This lightweight serum uses extra-fine pearl and silver pigments to give you a subtle, radiant glow. You can either give your foundation a boost by adding a drop, which will make the highest points of your face (think: cheekbones, nose, cupid’s bow) pop. Or apply it directly to bare skin to accentuate bone structure. No matter how you apply it, the serum blends into the skin seamlessly. ($38,

6. Bite Beauty Multistick

Bite Beauty Multistick The Natural Look


Sure, we’ve seen lip and cheek duos, but this stick is actually a trio, for lips, cheeks, and eyes. That’s right, this formula is delicate enough to use on your lids as a sheer eye shadow. The creamy bullet dries to a powdery finish after application and easily blends to soften the color. It comes in 19 shades—ranging from nudes to pinks to red—so you can find a natural color that compliments your skin tone. ($24,

7. Make Up for Ever Brow Gel

Make Up for Ever Brow Gel The Natural Look

The Natural Look Brow

When going for a natural look, groomed brows can actually allow you to skip eye makeup altogether, since they help frame your face. We get it if you’re hesitant to use a gel (or mess with your brows at all), but unlike other gels out there, this one doesn’t feel crunchy or sticky. The formula is like a brow-building machine with red algae to strengthen hairs and fibers to fill out your arches. It comes in both tinted (four shades) and clears. ($20,

8. Beauty Counter Lengthening Mascara

Beautycounter Lengthening Mascara The Natural Look

The Natural Look Mascara

When you use mascara to emphasize natural lashes, you want to avoid clumping at all costs. This one does just that. Beauty Counter mascara carefully separates to define and lengthen each and every individual lash. It also contains shea butter and organic oils to condition your lashes as you wear it.

9. Fresh Sugar Bloom Tinted Lip Treatment Sunscreen SPF 15

Fresh Sugar Bloom The Natural Look

Lip Balm

Smooth on this super-sheer lip tint for a shimmery pop of pink that’s not sticky, glossy, or goopy at all. On top of the healthy hint of color, this lip treatment also gives your lips extra hydration and sun protection on those long summer days.

Read: Top 9 Revlon Vintage Lipsticks Shades

The Natural Look – Makeup Brands that Cater to Your Natural Beauty

The “Natural Look” has increased in popularity. From bare essentials to barely accenting your best features, applying minimal makeup in natural and “nude” colors can create some dramatic effects.

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